The Brief
The lead-up to Christmas and New Year is a busy time for everyone. People are bombarded with retail messages, posing a tough challenge for anyone trying to achieve cut-through. Lotterywest is famous for their New Year’s Eve draw, but how could we raise awareness and encourage sales for another draw directly after NYE, on the 3rd of January? How could we ensure continued momentum right through to the draw date?
The Thought
The Thought
We leverage and extend the New Year’s celebrations and keep the party going until the 3rd January. Our “Party You” campaign was an opportunity to keep partying after NYE, even when you (the non-digital version) needed a break.